Smler vs Linkrunner: flat plans vs per-install metering
Linkrunner meters at around $0.01 per install after a one-time 25,000 free pool. Smler's free tier is 25,000 attributed installs every month, recurring, not a one-time pool. Paid plans are flat. At 25,000 installs a month, Linkrunner costs roughly $250/mo. Smler Scale is $129/mo (48% less), and most teams fit Team at $49/mo.
Side-by-side comparison
How Smler and Linkrunner compare on pricing, features, and flexibility.
| Feature | Smler | Linkrunner |
|---|---|---|
| Free tier | 25,000 attributed installs/month, recurring every month | 25,000 installs, one-time pool (does not renew) |
| Pricing model | Flat plans, no per-install charges | Per-install metering after free pool |
| Metering unit | Flat monthly fee, installs included in plan | ~$0.01 per install |
| Deferred deep linking on Free | Available (renewed monthly) | Available (within one-time pool) |
| Custom domain price point | From Builder ($19/mo) | Included on higher tiers |
| Self-serve vs sales-assisted | Self-serve up to Scale ($129/mo); Enterprise is sales-assisted | Self-serve for basic; advanced plans may need sales |
When Linkrunner is the right choice
Linkrunner ships a full MMP suite: SKAN support, fraud detection, and 8 SDK integrations. If your team needs certified ad-network attribution across multiple networks, Linkrunner is a fair choice. Smler is the choice for teams that want deep links and attribution without MMP pricing.
Predictable pricing, no per-install surprises
25,000 attributed installs per month, free forever. No credit card required.
Frequently asked questions
Is Smler's free allowance a one-time pool?
No. Smler includes 25,000 attributed installs every month. The allowance resets monthly. It is not a one-time pool.
Does Smler charge per attributed install?
No. Paid plans are a flat monthly price. You are not billed per install the way Linkrunner meters after its free pool.
When is Linkrunner the better fit?
Linkrunner fits teams that need a full mobile measurement suite, including SKAN and fraud tooling. Smler fits teams that want deep links and attribution without per-install pricing.
Do re-engagement opens count against the Smler quota?
No. Only the first app open from a Smler link after install counts. Later opens of an already-installed app are free on every plan.