Kochava is a well-established mobile measurement and attribution platform that has been around since 2011. It's positioned as an enterprise MMP with strong fraud detection, audience segmentation, and cross-channel attribution. But for mobile teams who primarily need deep linking, deferred routing, and referral tracking, Kochava is far more than what's needed ā and Smler is the better fit.
Kochava's Enterprise Focus
Kochava's SmartLinks feature is its closest equivalent to what Smler offers. It supports deep linking and deferred deep linking, with routing logic built in. However, SmartLinks are one component of a much larger (and more expensive) attribution platform ā you can't easily adopt just the deep linking piece without engaging with the broader Kochava platform.
Kochava gained visibility during the Firebase Dynamic Links shutdown by positioning itself as a migration target. However, its enterprise pricing and complexity make it a poor fit for startups and small mobile teams.
Feature Comparison
| Feature | Smler | Kochava |
|---|---|---|
| Deferred Deep Linking | ā Free | ā Paid |
| Universal Links (iOS) | ā | ā |
| Android App Links | ā | ā |
| Custom Domains | ā Free | ā Paid |
| Link Analytics | ā Built-in, detailed | ā Advanced MMP analytics |
| Fraud Detection | ā | ā |
| Cross-Channel Attribution | ā | ā |
| Referral Tracking | ā Simple, native | Limited |
| Custom OG Tags | ā | ā |
| Device-Based Routing | ā | Limited |
| Webhooks | ā Included | ā Paid |
| Flutter SDK | ā | ā |
| Zapier / n8n Integration | ā | Limited |
| On-Call Support (All Tiers) | ā | ā Enterprise only |
| Time to Integrate | Hours | Days to weeks |
| Starting Price | Free | Custom enterprise pricing |
Migration from Firebase: Smler vs Kochava
When Firebase Dynamic Links shut down in August 2025, both Smler and Kochava were positioned as alternatives. The difference? Smler's migration takes 4ā8 hours with clear documentation and a free tier. Kochava requires a sales call, contract negotiation, and a full enterprise onboarding process before you can even start migrating links.
For teams facing urgent migration deadlines, Smler was ā and remains ā the faster, simpler, and more cost-effective path.
Pricing Transparency
Kochava does not publish pricing publicly. Everything goes through a sales process, with contracts tailored to your MAU volume and feature requirements. For startups who need cost predictability, this is a significant friction point.
Smler's pricing is transparent: free up to 10,000 clicks per month with the full feature set included. No surprises, no hidden fees, no sales calls required to get started.
Support for All Tiers
Like most enterprise MMPs, Kochava reserves its best support for its largest customers. Smler takes a different approach ā on-call support is available to all customer tiers, from the free plan up. This democratizes access to expert help and means startups don't have to figure things out alone.
Verdict
Kochava is a powerful platform for enterprise mobile teams with cross-channel attribution and fraud detection needs. For the deep linking use case ā especially for startups ā Smler is faster to implement, more transparent in pricing, and more supportive of smaller teams. If you're evaluating both for deep linking alone, Smler wins decisively.
Get started at app.smler.io ā free, no sales call required.