Flat pricing. Your growth is not our billing event.
Every plan includes deferred deep linking, install attribution, unlimited clicks, unlimited re-engagement opens, and links that never expire. You only ever pay more for capabilities, never for growing.
Free
For your first app.
The most generous free tier in the category, and it renews monthly, not once.
Compare plans
Every plan includes deferred deep linking, install attribution, and links that never expire.
| Feature | Free | Builder | Team | Scale | Enterprise |
|---|---|---|---|---|---|
| Price | $0 forever | $19 /mo | $49 /mo | $129 /mo | from $299 /mo |
| Attributed installs / month | 25,000 | 50,000 | 100,000 | 500,000 | Custom |
| Unlimited clicks & redirects | |||||
| Re-engagement opens | |||||
| Deferred deep linking | |||||
| Links never expire | |||||
| Custom domain | - | ||||
| Remove Smler branding | - | ||||
| Apps | 1 | 1 | 5 | 20 | Unlimited |
| Team seats | - | - | 5 | 15 | |
| Webhooks | - | - | |||
| Analytics retention | 30 days | 90 days | 12 months | 12 months | Custom |
| API access | Fair-use | Unlimited | Unlimited | Unlimited | Unlimited |
| 99.9% uptime SLA | - | - | - | ||
| Priority support | - | - | - | ||
| SSO | - | - | - | - | |
| MSA & DPA | - | - | - | - | |
| Dedicated support | - | - | - | - | |
| Advanced attribution options | - | - | - | - | On request |
| Start Free | Start Free | Start with Builder | Start with Team | Start with Scale | Talk to us |
What counts as an attributed install? We count one the first time your app opens from a Smler link after install. Deep link opens of an already-installed app are unlimited and free, on every plan.
Go over your plan's attributed installs? Nothing breaks. Overage is $1.50 per 1,000 attributed installs (about 85% less than per-install metered tools), or just upgrade. We email you before anything changes.
What 25,000 attributed installs a month costs
| Provider | Price |
|---|---|
| Smler Free | $0 |
| Linkrunner | ~$250/mo |
| Branch | Sales quote |
| AppsFlyer | from $0.05+/conversion |
| Firebase Dynamic Links | Shut down |
Competitor pricing from public pricing pages as of July 2026.
Frequently Asked Questions
What counts as an attributed install?
We count one the first time your app opens from a Smler link after install. Deep link opens of an already-installed app are unlimited and free, on every plan. Organic installs that don't come through your links are never counted. Clicks and redirects are unlimited.
Do re-engagement opens count against my quota?
No. Deep link opens of an already-installed app are unlimited and free on every plan. Only the first open after install counts.
Is the free tier really recurring?
Yes: 25,000 attributed installs reset every month, forever, no card required.
What happens if I exceed my limit?
Links keep working. $1.50 per 1,000 overage, or upgrade. We email you before anything changes.
Do links ever expire?
No, on no plan.
Can I use a custom domain on Free?
No, from Builder ($19). Free uses the smler.link subdomain.
Do you offer annual billing?
Yes, 2 months free.
I'm in India and need SMS/TRAI-compliant links.
India-specific plans with TRAI-compliant link formats are separate and unchanged. See Smler for India.
Refunds/cancellation.
See our cancellation and refund policy.
Ready to get started?
25,000 attributed installs free every month. No card required.