Link in bio pages with deep links that open your app
What is a link in bio page?
A link in bio page is a small landing page that lists several links behind one URL. Instagram, TikTok and other social profiles give you a single link field, so the bio link points to this page, and the page points everywhere else: your app, your shop, your latest video.
Why should a link in bio open your app?
A link in bio that opens your app takes the visitor to the exact screen they came for, instead of a web page they have to leave. Most link in bio tools only hold web URLs. For an app business that means a follower who taps “Get the offer” lands on a website, not in the app where they are signed in and can buy. A deep link opens the app on the right screen, and a deferred deep link does the same for people who install the app first.
What links can you add to a Smler bio page?
A Smler bio page holds several links, and each link can be one of three kinds.
| Link kind | What it does | Good for |
|---|---|---|
| Deep link | Opens a specific screen in your app when it is installed. | Product pages, offers, a creator’s profile in your app |
| Deferred deep link | Sends new visitors to the App Store or Google Play, then opens the right screen on first launch. | App downloads from social profiles, invite and promo flows |
| Any URL | Opens a normal web page. | Your website, shop, newsletter, video or booking page |
Deep links on Smler are https links: iOS Universal Links and Android App Links. Smler hosts the apple-app-site-association and assetlinks.json files for you, so you only add the link handling to your app once. The deep links docs cover the setup.
How do you create a link in bio page on Smler?
You create a link in bio page in five steps, from sign-up to the URL in your profile.
01
Create a free Smler account
Sign up at app.smler.io and open Bio pages in the dashboard.
02
Choose your slug
Pick the name that follows links.smler.io/, usually your brand or handle.
03
Add your links
Add each link you want on the page and choose what it is: a deep link into your app, a deferred deep link that survives the install, or any URL.
04
Design the page
Customise the page so it matches your brand.
05
Put the URL in your bio
Paste links.smler.io/your-slug into your Instagram, TikTok, YouTube or X profile, or anywhere a single link fits.
Who uses a link in bio page with deep links?
- App teams put one bio link on the brand’s social profiles that sends existing users into the app and new visitors to the store.
- Creators working with apps link straight to the in-app product or offer they talk about. See influencer marketing tracking for measuring those campaigns.
- Shops and publishers list the website, the app and their latest campaign side by side.
How is a bio page different from a single short link?
A bio page differs from a single short link because it offers a choice. A short link sends every visitor to one place. A bio page lets the visitor pick from several destinations, and you can change those destinations at any time without touching the URL in your profile. When one destination is enough, a single deep link in the bio is the shorter path.
Frequently asked questions
Where is my Smler link in bio page hosted?
Every page lives at links.smler.io followed by the slug you choose, for example links.smler.io/yourbrand.
Can a link on my bio page open my app?
Yes. Make the link a deep link and it opens the matching screen in your app on iOS and Android when the app is installed.
What happens if the visitor does not have my app?
Make the link a deferred deep link. The visitor goes to the App Store or Google Play, and after install the app opens on the screen the link pointed to.
Can I add links to websites, not just my app?
Yes. Each link on the page can be any URL: a store, a website, a video, a form or a payment page.
How many links can one bio page hold?
A page holds several links, so one bio URL can point to your app, your shop and your latest content at the same time.
Can I pick my own slug?
Yes. You choose the slug that follows links.smler.io/ when you create the page.
Create your link in bio page
One URL at links.smler.io for every link you share, with deep links that open your app.