Smler vs Branch: deep linking without the MAU tax
Branch prices on monthly active users. At around $299/mo for just 10K MAU on paid tiers, costs scale with your app's growth, not your link usage. Smler is flat: Scale is $129/mo for 500,000 attributed installs a month. You pay for capabilities, not for having users.
Branch meters everyone who opens your app. Smler counts only first opens from your links, and re-engagement opens of already-installed apps are free on every plan.
Side-by-side comparison
How Smler and Branch compare on the things that matter to app teams.
| Feature | Smler | Branch |
|---|---|---|
| Pricing model | Flat plans, self-serve | MAU-based, sales-quoted |
| Metering unit | Attributed installs (first open from a Smler link only) | Monthly active users (everyone who opens your app) |
| Free tier | 25,000 attributed installs/month, recurring, no card | Limited trial, then sales call |
| Deferred deep linking | Included on Free | Included on paid tiers |
| Custom domains | From Builder ($19/mo) | Sales-quoted add-on |
| Contract requirement | Self-serve, monthly or annual, cancel anytime | Sales-led, annual contracts typical |
| Link expiry | Never, on any plan | Links may expire on lower tiers |
When Branch is the right choice
If you're running eight-figure ad spend with an attribution team, Branch is built for you. If you want deep links that work and pricing you can predict, that's us.
Try deep linking without the MAU bill
25,000 attributed installs per month, free forever. No credit card required.
Frequently asked questions
How is Smler pricing different from Branch?
Branch prices on monthly active users and typically requires a sales conversation. Smler uses flat plans. Re-engagement opens of already-installed apps are not metered.
Is deferred deep linking included on Smler's free plan?
Yes. Deferred deep linking is included on every Smler plan, including Free, with 25,000 attributed installs each month.
Do Smler links expire?
No. Smler links never expire on any plan.
When is Branch the better fit?
Branch fits teams with very large ad spend and a dedicated attribution team. Smler fits teams that want deep links and pricing that does not scale with monthly active users.