Device-based routing automatically directs users to the right destination based on their device type. Create one short URL that intelligently routes Android users to Google Play, iOS users to the App Store, and desktop users to your website.
How it works
When someone clicks your short link, our system detects their device and redirects them accordingly:
Android → Google Play Store or custom Android URL
iOS → Apple App Store or custom iOS URL
Desktop/Other → Your website or fallback URL
Setup Guide
Create a New Short URL
Navigate to your dashboard at app.smler.io
Click "Create New Link"
Configure Your Routes
Navigate to edit page and click on edit link
A popup would appear select device routing
Android URL: Enter your Google Play Store link or custom destination
iOS URL: Enter your Apple App Store link or custom destination
Fallback URL: Enter your website or default landing page
Save & Share
Your smart link is ready to use across all marketing channels
Key Benefits
Single Link, Multiple Destinations
Share one URL everywhere—in emails, social media, print materials, or QR codes. No need to manage separate links for different platforms.
Improved User Experience
Users land exactly where they need to be. No manual selection, no confusion, no friction.
Better Conversion Rates
Direct routing reduces drop-off by eliminating extra steps. Users get to your app or website faster.
Simplified Marketing
Track all traffic through one link. Cleaner analytics, easier campaign management, and unified performance metrics.
Professional Appearance
One memorable short link is more elegant than multiple platform-specific URLs.
Example Use Cases
App Launches: Drive downloads across all platforms with a single promotional link
QR Codes: Print one code that works for everyone
Social Media: Share once, reach all users appropriately
Email Campaigns: Streamline your call-to-action buttons
Cross-Platform Marketing: Maintain consistent messaging with intelligent routing
Analytics
Track performance across all devices from your dashboard:
Total clicks by device type
Conversion rates per platform
Geographic distribution
Time-based trends