Smler Blog
Discover insights about URL shortening, link management, analytics, and strategies to grow your digital presence.
Latest Articles
Branded Short Links vs Generic: Which Drives More Clicks? | Data-Backed Analysis
Discover why branded short links generate 34% more clicks than generic alternatives. Compare performance metrics, trust factors, and ROI of branded vs generic URL shorteners with real data.
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How to Boost App Retention with Smart URL Shorteners and Deep Links | Complete Guide
Learn proven strategies to increase app retention rates by 47%+ using smart short links and deep linking. Includes case studies, implementation guides, and metrics that matter for mobile app success in 2025.
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Device-Based Redirect: Send Users to Play Store or App Store Automatically
Learn how to redirect users to the right app store based on their device using Smler's device-based routing. Step-by-step setup, testing tips, and FAQs.
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QR Code Deep Links for Offline Marketing: 2026 Guide
How QR code deep linking turns offline marketing into app growth in 2026 — setup steps, analytics to track, printed QR fixes, and tool comparisons.
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The Ultimate Guide to Deferred Deep Linking (2026 Edition)
Deferred deep linking explained for 2026: how it works, match-rate accuracy, platform comparisons, setup steps, testing tips, and an FAQ for app marketers.
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Deferred Deep Links on Android: Smler Integration Guide 2026
Integrate deferred deep links on Android using Smler and the Install Referrer API. Updated 2026 guide with code, edge cases, testing, and fixes.
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How to Integrate Deferred Deep Links in Your iOS App Using Smler (Swift Guide)
How to setup deep deferred link on ios platform. Helping marketers engage with user and help them with user retention and targeted notifications
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How to Generate Deferred Deep Links in Smler (Step-by-Step Guide)
How to generate deep deferred links in smler a guide. Create a single link and route them on different platform as needed making the user journey seamless
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Real-Time Notifications with smler Webhooks!
Never miss a single click formation. Get notified instantly when your short link is clicked so that you can trigger other workflow like sale, follow up call
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Introducing Link Level Analytics on Smler
Add link level analytics and track every click on your short link. Track Country, state, city, browser, os and understand how your campaigns are performing
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Unlock the Full Potential of Your Custom Short Domain with Smler Root Routing
Root routing can help your expired linked serve a default page. So that your customers are not lost in the journey and you can redirect to correct page
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From Idea to 1M Clicks: How Smler Solved a Major SMS Problem in 20 Days
How smler solved a major TRAI compliance issue which major shortener did not even consider building helping many businesses operating smoothly
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