At Smler, we’re always working to make your links more powerful. Today, we’re excited to introduce a new feature that helps you deliver a seamless user experience across devices Device-Based Routing.
This feature allows you to create one smart short link that automatically redirects users to different destinations depending on whether they’re on Android, iOS, or Web.
Perfect for apps, marketing campaigns, and user onboarding journeys.
⭐ What Is Device-Based Routing?
Device based routing lets you assign different destination URLs for different platforms. For example:
Android users → Google Play Store
iOS users → Apple App Store
Web/other devices → Your website or landing page
This dramatically improves conversion because users always land at the most relevant destination.
🔄 Note: Device-based routing is not the same as deferred deep linking.
Deferred deep linking ensures users land on a specific page inside your app even if the app wasn’t installed yet.
We have a dedicated guide for that here: Deferred Deep Linking Setup – Click to Learn More
🛠️ How to Set Up Device-Based Routing on Smler
Setting this up takes less than a minute. Here’s how:
Step 1: Generate a New Link
Create a short link on Smler like you normally do.
Step 2: Edit the Link
Go to the edit section of the link you just created.
Step 3: Enable Device Routing
Inside the edit screen, select Device Routing.
Step 4: Add Platform Specific URLs
You will see options to add URLs for different platforms:
Android URL
iOS URL
Fallback/Web URL
Fill in the URLs you want for each device.
Step 5: Save Changes
Click Save, and your smart device-aware link is ready 🎉
⏳ Important: Routing May Take Up to 5 Minutes to Update
To keep Smler extremely fast globally, we use multiple caching layers.
Because of this, updated device routing rules may take up to 5 minutes to reflect.
To ensure accurate testing:
Wait 3–5 minutes after saving
Open the same link on Android & iOS
Verify that the redirects are happening correctly
Once cached, your routing will stay fast and consistent across regions.
🧪 Test Your Link on Multiple Devices
Testing is easy:
Open your Smler link on an Android phone → Should go to Play Store
Open it on an iPhone → Should go to App Store
Open it on desktop → Should go to your fallback URL
If everything is set correctly, your link will now behave differently depending on the user’s device.
🎯 Why Use Device Routing?
Better user experience
Higher app install conversion
Smooth marketing funnels
One link for all platforms
Cleaner campaign tracking
Whether you're promoting an app, running ads, or launching a new feature device routing makes your links smarter.
🔗 Want Something More Powerful? Try Deferred Deep Links
If you want users to open a specific page inside your app, even after installation, you need deferred deep linking.
We built a complete modern solution for that too →
👉 Learn About Deferred Deep Linking
🚀 Start Using Device Routing Today
Device-based routing is now live for all Smler users.
Create your smart link, configure routing, wait a few minutes, and you're good to go.
If you face any issue while configuring. Reach out to use we'll help you setup and clear any doubts which you might have.
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